EA’s Last Gaga‑Bump: The “Fifa 23 Ultimate Edition” Makes a Bold Exit
Every year, EA drops a new FIFA title, but 2023 is a bit special. It’s the final time the FIFA name will pop on the cover before the franchise jumps into a fresh chapter as EA Sports FC. And it isn’t just a generic swoosh—this year’s cover sashays with two of the world’s brightest football stars.
Meet the Cover Duo
- Kylian Mbappé – The French phenom who’s been scoring goals like they’re going out of style. He’s the same star who has been smashing trophies for Paris Saint‑Germain and the national team.
- Sam Kerr – Australia’s fierce captain, a prolific goal‑scorer, and the single medal‑hugger to have bagged a golden boot on three continents.
Picture it: both in kit almost mirror‑image—Mbappé in PSG livery, Kerr in Chelsea, and they’re chilling on the cover like they own the stadium.
What the Name Change Means
Even though EA is shedding the “FIFA” banner, the magic of having football’s biggest names on the cover isn’t going anywhere. The “Red Carpet” electronics launch from EA will keep the hype flowing, and this year’s cover confirms they’re still pulling in superstar talent.
Mbappé’s three‑year run is a sign that the brand still has the pull to keep top talent glued to the gameplay and marketing campaigns—even as the series rebrands from around 2023 onward.
Stay Tuned for the Full Reveal
If you’ve been eager for the Fifa 23 drop, keep your eyes peeled for the upcoming trailer later this week. The break for the football season is almost over, and EA’s big “show‑stopper” cover promises to raise the bar again.
