Kylie Jenner Becomes the Ultimate Fashion Powerhouse
Why Kylie outwore Meghan and Kim in Lyst’s 2018 Fashion Report
When 21‑year‑old Kylie Jenner stepped onto the runway of fame, she didn’t just bring her birthday cake—she brought a full‑blown beauty empire, 115 million Instagram followers, a little baby and a fast‑track ticket to becoming the youngest self‑made billionaire. After all, who wouldn’t want to follow a superstar who can turn a pink mini‑dress into a 107 percent surge in “pink dress” searches?
- Kylie’s Style Chameleon: From Adidas tracksuits to Dior sunglasses, from Victoria’s Secret underwear to Alexander Wang minidresses, her outfits sparked over two million searches in 2018.
- Kim’s Fendi Revival: The eldest sister turned the Fendi logo from “oblivion” to “flagship” by rocking the FF “Zucca” monogram and giving the brand a 16 percent month‑on‑month search boost.
- Meghan’s “Meghan Effect”: Even the Duchess of Sussex, bless her, caused a 200‑percent spike in search demand for any designer she wore—thanks to her wedding day looks for Givenchy and Stella McCartney, and her daytime “boat neck” and “tuxedo dress” inspirations.
In short, Lyst’s report has crowned Kylie as the most influential fashion icon of 2018, with her power not just in trendsetting but also in turning casual looks into cultural hit‑lists. The beat is not just in her wardrobe—she’s turning the whole fashion world into a runway of her own making!
