Louis Vuitton’s Price Hike: A Luxury Brand Takes a Plunge on the Price Chart
Fasten your seatbelts—Louis Vuitton is about to give your wallet a gentle nudge upward on Wednesday, February 16. The iconic French luxury house is raising prices across the board, from its silky leather goods to its fragrant perfumes, thanks to rising costs in manufacturing and shipping.
What’s the Deal?
While the exact bump in prices is still under wraps, insiders say the scale will vary by item. Think of it like a tiered cake—some parts get a light drizzle, others a hefty frosting.
- Capucines — previously 46,500 yuan (~$9,800), now predicted to jump ~20 % or more.
- Neverfull — pegged at 12,000 yuan (~$1,890), could see a similar climb.
- Other handbags rolling up for a 4 %–18 % increase on average.
In its official statement, Louis Vuitton highlighted that the price tweak reflects changes in production, raw material costs, shipping, and general inflation. The runway has been warm, and prices are following suit.
Why Now? The LVMH Story
Claude‑Jean-Baptiste’s Bernard Arnault — the LVMH CEO with a penchant for luxury and a humble wallet — deposited record sales in 2021. He told reporters that the group had enough wiggle room to push prices up “in an inflationary environment” but promised to stay reasonable.
During the pandemic, when people were sipping coffee in isolation and chipping away at leisure income, luxury brands weren’t shy. They leveraged cravings for high‑end couture and accessories, nudging their products even higher.
Chanel’s Recent Moves
On the same trend, Chanel has been tempering their handbags up to 29 % as holiday season approaches. The Classic Flap bag, which sold for $8,200 before the pandemic, now sits moaning at $12,200—a roughly 60 % jump from 2019.
The Bottom Line
So, if you thought luxury wasn’t getting any sweeter, think again. Louis Vuitton’s move will set a precedent for the elite fashion ring. Whether you’re a brand loyalist or a price‑concerned shopper, one thing is clear: high heels, high prices, and haute couture are still in vogue.