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Manchester City Fans Get a High‑Tech Head‑Wear Upgrade
Next season the man‑made comfort of the classic Man City scarf will get a turbo‑boost. It’s no longer just a cozy piece of merch – it’s a smart wearable that tracks your emotions, heart rate, body temperature and more while you cheer on your team.
How It Works
- EmotiBit biosensor is tucked discreetly at the base of the neck, so you don’t notice it.
- It records bio‑signals every time a match egg‑heads, right from the first whistle to the final siren.
- Fans get a real‑time snapshot of how they feel when the ball’s in play, the crowd roars, or a penalty can be saved.
Meet the Dream Team Behind the Scarf
Ashley Marusak, Global Sports Marketing Manager at Cisco, says: “We’ve always wanted to connect people to football in a deeper, almost personal way. ‘The Connected Scarf’ is our next step to see how the game changes your body and emotions.”
Ryan Shaw, Creative Director of Octagon UK, says the scarf is a “game‑changer” for understanding the emotional roller‑coaster fans endure during a match. “Making it from scratch was amazing – we’re excited to learn what it really tells us about club culture.”
Unit9, a production & tech agency, helped bring the idea to life, too.
Who Can Get One?
Right now, it’s a blast, limited edition for a select group of supportive City fans and their New York City FC sisters. ’It’s a brilliant idea and gives us a special connection with the fans,’ says defender Aymeric Laporte.
Stay tuned – next season the next big thing in fan cult may just be the warm, data‑rich hug of a scarf.
