AsiaOne’s EarthOne: Turning the Planet Into a Reading List
AsiaOne has rolled out EarthOne, a fresh, green playground where stories about the environment take center stage. If you’re hungry for the planet’s own headlines, this spot’s got all the green juice you need.
Why an EarthOne?
Because the Earth isn’t just a backdrop – it’s a living, breathing book that gets better when we lend a hand. Science is the compass, and EarthOne is the map we walk on.
What to Do Next?
- Read the latest splashy stories about sustainability.
- Engage with quizzes that put your eco‑skills to the test.
- Share your own “green moments” in the comments section.
Mattel’s “Take Back, Recycle” Campaign: The Toy Edition
Mattel is making a cool move: reminding little explorers that toys can be reborn. If you’ve outgrown Barbies, those slick Matchbox cars, or the chunky MEGA Bloks, bring them back to your local store for a true eco‑restart.
How It Works
When kids wave goodbye to the toys that no longer spark joy, Mattel turns them into brand new creations. Think of it as the ultimate toy makeover.
- Barbies – Recycled into shiny new figures.
- Matchbox cars – Refashioned into fresh automotive adventures.
- MEGA Bloks – Reassembled into expanded building sets.
It’s a win‑win: the planet saves some plastic, and children keep the thrill of discovering something brand‑new in the gift of recycling.
<img alt="" data-caption="Barbie dolls are displayed inside a showroom at a Mattel office in Hong Kong, Jan 12, 2010.
PHOTO: Reuters ” data-entity-type=”file” data-entity-uuid=”2c0a4a8f-9763-49fc-8544-e6bc572f5209″ src=”/sites/default/files/inline-images/20210512_barbiedollsdisplayed_reuters.jpg”/>
Mattel’s “Playback” Plan: Turning Yesterday’s Toys Into Tomorrow’s Green Heroes
Mattel’s latest eco‑strategy, called Playback, is a bold pledge to recycle every scrap of material across its toy lines and packaging by the year 2030. The move was unveiled this week with a clear message: the future of play is sustainable.
The Why Behind Playback
According to Jim Silver, CEO of TTPM – the toy‑industry go‑to for research – “Playback is a game‑changer.” He says consumers are increasingly looking for products that keep the planet in mind, and companies, including Mattel, are feeling the pressure to step up.
How It Works
- Consumers are encouraged to send back their old Mattel toys via a simple shipping program.
- Returned items are sorted by material type.
- Each component is processed and recycled when possible.
- Materials that can’t be recycled are either turned into less valuable products (“downcycled”) or released as energy.
First Success Story
Last month, Mattel celebrated the launch of its first vehicle built almost entirely from recycled goods – the Matchbox Tesla Roadster. Remarkably, 99 % of this model is made from reclaimed materials and carbon, marking a milestone in the company’s green journey.
With Playback, Mattel turns yesterday’s discarded toys into tomorrow’s sustainable playthings, proving that a little bit of old can make a big difference in the world.
<img alt="" data-caption="A handout photo. A Matchbox's Tesla Roadster die-cast toy made from recyclable materials.
PHOTO: Reuters via Mattel” data-entity-type=”file” data-entity-uuid=”a2d818a9-724c-4ba6-803f-a4944df58646″ src=”/sites/default/files/inline-images/20210512_amatchboxteslaroadster_reuters.jpg”/>
Mattel’s Eco‑Adventure: 100% Green Matchbox by 2030
Picture a world where every little toy car, its set, and even the box you tuck it away in are made from , not the usual mind‑boggling plastic that ends up in the trash. That’s the dream Mattel is chasing, and they’re putting their money where their hands are.
- Targets: All Matchbox die‑cast cars, playsets, and their packaging.
- Materials: 100% recycled, recyclable, or bio‑based plastics.
- Deadline: By the end of 2030.
Why this matters? Because every tiny car that cruises across our living room floor is part of a bigger story: a future where toys aren’t just fun—they’re friendly to the planet. Mattel’s plan means the plastic that once might have ended up on a landfill is now getting a second life, or at least a turn toward being compostable.
So next time you pick up a Matchbox car, think of it as a little green rocket, launching toward a cleaner, cooler Earth.
<img alt="" data-caption="A handout photo. A child plays with a die-cast car.
PHOTO: Reuters via Mattel” data-entity-type=”file” data-entity-uuid=”025d5024-62c2-4cd8-a2d8-c1c958176c16″ src=”/sites/default/files/inline-images/20210512_achildplayingwithadiecastcar_reuters.jpg”/>
The Green Revolution of Playtime
Manufacturers are turning the toy industry on its head—literally! Mattel, the juggernaut of plastic playthings, is lending its big name to eco‑friendly recycling and setting the bar high for others.
Mattel’s Bold Move
When Silver spoke about the new program, he summed it up in one phrase: “If a big‑name company like Mattel jumps on the recycling bandwagon, the rest of the industry will follow.” That’s the kind of leadership that keeps the planet (and kids’ hearts) happy.
Who’s Involved?
- Gamers and logic‑puzzle lovers in the summer shop.
- Parents who know the squeaky‑toy problem—time to pack and send them back.
How to Join the Campaign
- Go to Mattel.com/PlayBack and grab a free shipping label.
- Wrap up your old toys—black market scavenger style, but with a conscience.
- Drop them off at the nearest post office or hit “ship” if you’re feeling techy.
It’s a win‑win: you clear out your attic, and someone else gets a fresh start with a recycled toy. Keep the planet smiling, one plastic toy at a time!
