Mercedes‑AMG & Will.i.am Join Forces to Build the One‑Off “will.i.AMG”
Imagine a sleek sports coupe that borrows the hard‑edge vibes of a G‑Class and the sleek, open‑wing charm of a SLS Gullwing. That’s the will.i.AMG, a single‑create vehicle that marries the AMG GT 4‑Door Coupe platform with a fresh, retro‑muscle‑car aesthetic.
Design Highlights
- Round headlights straight out of the G‑Class for a stealthy look
- Long, flowing bonnet inspired by the classic SLS
- Boxy front fascia that screams 1980s muscle car glory
- Exterior reworked to fuse luxury with swagger
Why It Matters: Charity and Culture
Behind the gull-winged grin is a deeper purpose. Mercedes‑AMG says this collaboration will channel a portion of the proceeds to the i.am/Angel Foundation, a nonprofit led by the pop icon Will.i.am that’s focused on building a STEAM‑ready talent pool. The goal? To lift communities out of poverty by empowering the next generation of science, tech, engineering, art, and math minds.
The Apparel & Accessories Line
Alongside the car, a new range of clothing and accessories drops. The key visual? A bear‑like icon dubbed “Bear Witness”—a nod to both the Mercedes star, the AMG sound engine, and Will.i.am’s own style.
- Available at the Mercedes‑AMG Experience Centre in Miami
- Online shop launched—grab your gear from anywhere
- Proceeds helping the i.am/Angel Foundation aim for social impact
Film Footage
The will.i.AMG journey was captured in a six‑part documentary series, slated to premiere at the 2022 Cannes Film Festival. Expect behind‑the‑scenes thrills from design to the final assembly.
That’s all the hot gossip for now. Keep your eyes peeled—this limited edition will be as rare as a Lamborghini on a Sunday stroll!
