Meta Platforms’ New Virtual Couture: Dress Your Avatar Like a CEO
Meta, the umbrella company behind Facebook, Instagram, and maybe the future of lost socks, is launching a digital clothing store. CEO Mark Zuckerberg announced on a live video stream that users will soon be able to buy stylin’ outfits from top designers, starting with the heavyweights Balenciaga, Prada, and Thom Browne.
Prices That Won’t Break the Bank (or Your Wallet)
- Each avatar outfit starts at $2.99 (SGD 4.15) and tops out at $8.99.
- Compared to the real-world price tags—Prada’s Matinee ostrich leather bag verges on a $10,700 iron‑clad brag—these digital garments are a budget‑friendly wardrobe.
Why The Store Matters
Zuckerberg envisions an open marketplace where independent developers can drop their own styles into the mix. This moves Meta from a simple social network to something truly immersive—a digital “metaverse” where people can flex their avatars in I‑phone‑sized wardrobes.
Where the Outfits Go
The new clothes will debut on Facebook, Instagram, and Messenger, feeding the tight integration Meta is working towards. For those using the company’s VR headsets, avatars now look a lot more expressive—and 3‑D—thanks to a last‑year refresh.
Users can pop on a head‑set and play video games, lift weights, or even attend a Zoom‑cooked lunch meeting as their avatars sip coffee. Meta’s plan is to expand into a full virtual runway show where creativity runs as wild as a cat on a Windows 10 machine.
Meta’s Commitment to a Metaverse Future
By giving avatars a lamp-lit look and allowing them to dress up, Meta is helping people stitch their identities across different platforms, making the digital world more cohesive—and more fun.
