Microsoft Taps Singapore with its First Surface Store
Location, Launch & what to expect
On March 10, the Harvey Norman flagship at Millennia Walk will host Microsoft’s debut Surface boutique—a first for both Singapore and the wider Southeast Asian market. The shop opens its doors to the public and goodies this Saturday.
- Customers owning a Surface device now get on‑site support regardless of where or when they bought it.
- All Surface models, from the sleek Surface Pro to the high‑end Surface Studio, will be stocked.
- Pre‑orders for the Surface Studio and Surface Book 2 start now; retail availability kicks off on March 15.
Why the buzz?
Harvey Norman’s Managing Director for Singapore & Malaysia, Kenneth Aruldoss, says the store’s concierge service and full product lineup will “draw customers like a magnet.” This is a tidy strategy: with Microsoft’s support promise, our local tech fans will have a real reason to pop into a physical shop instead of just relying on online support.
Product highlights
- Surface Studio – available in-store; priced at S$6,488.
- Surface Book 2 – pre‑orders open; available in March for the first time here.
- Current online/authorized retailers already ship Surface Pro and Surface Laptop.
Will this shake up the market?
Microsoft’s entrance may give rivals like Dell, HP, Lenovo, and Asus a run for their money. The shop floor at Harvey Norman will become a new battleground, especially after Apple’s 2014 Orchard Road launch set the precedent for a giddy digital rivalry.
While the launch may feel a tad late compared to the U.S., it’s a positive shift that could bring faster local releases. Apple fans will keep a keen eye on sign‑ups for the next Surface iterations—they’ll have to compete with MacBook aficionados.
