MLS Fans on the Rise
The Sports Business Journal reports that MLS subscribers are creeping close to the one‑million milestone, and it’s got everyone talking.
Apple & MLS: The Ultimate Dynamic Duo
In 2022, Apple became the heartbeat of Major League Soccer, signing a 10‑year contract that stretches all the way to 2034. Five months in, MLS executives are already raving about Apple’s “high‑quality production” and the full integration that feels like a backstage pass to every fan’s Apple ecosystem.
Why Fans Are Loving It
- Spotless Streaming – No more buffering woes.
- Seamless Across Devices – From iPhone to Apple TV, it’s all smooth.
- Fan‑First Experience – Interactive features that keep viewers glued.
- Future‑Ready Production – Cutting‑edge visuals that feel like a matchday in the digital age.
With Apple’s prowess, MLS fans are enjoying a home‑grown experience that feels almost like the sport itself. And with the subscriber count nearing the one‑million mark, the partnership isn’t just a win—it’s a championship.
Apple, MLS, and the Big Deal
Don Garber, the MLS Commissioner, recently described the new contract with Apple as “a true partnership.” He’s got a vision: think of MLS as seamlessly woven into the Apple ecosystem, turning it into a one‑stop global aficionado hub.
Gary Stevenson, MLS’s business ventures managing director and deputy commissioner, echoes that sentiment. He noted that multicast was added on the fly because, as he put it, “we heard from fans.” Shorty, fans want to watch whenever they want, so the league is giving it.
What Apple TV+ Fans Get
- Season Pass for MLS at $79 per season — an easy upgrade if you’re a die‑hard fan looking to binge the whole campaign.
- Or grab it month‑by‑month for just $12.99 — good for those who prefer to channel‑surf.
Why This Matters
By aligning the MLS with Apple’s brand power, fewer fans will miss a game, and the league’s reach is set for a global sweep. The new pricing is also a sweet deal for Apple TV+ subscribers who have to shout out that MLS is part of their tier without whacking anything extra.
Looking Ahead
With the partnership in place, MLS is ready to drop new features that go beyond plain streaming—think interactive stats, behind‑the‑scenes footage, and more. Apple’s flavor will add techy pizzazz while keeping fans glued to the action.
