Fresh New Vibes for AsiaOne: mm2 and SPH Team Up!
Imagine a news site that decided it was time to unleash its inner rockstar. Now, mm2 Asia and Singapore Press Holdings (SPH) are doing just that—mixing two powerhouse teams to give AsiaOne a serious makeover. The duo is shaking up 23-year‑old online journalism, swapping out the old “paper‑hole” feel for a brand‑new, lifestyle‑and‑entertainment vibe that’s guaranteed to keep readers glued.
Joint Equity Play
- mm2 Asia owns 51% of the new joint venture, bringing fresh digital mojo to the table.
- SPH Invest holds the remaining 49%, keeping the original brand spirit alive.
What the CEOs are Saying
Chang Long Jong (mm2 Group CEO) is practically buzzing with excitement: “We’re thrilled to ride the AsiaOne wave with SPH. mm2 has always been a laboratory for fresh digital experiments—so it’s time to splash that creativity across the platform.” He also highlighted a love for video: “Our mission? Build engaging, bite‑size video content that’s all about lifestyle and entertainment. Think of us as the ‘mm2 DNA,’‑packed show‑stoppers for the digital age.”
Anthony Tan, SPH’s deputy CEO, noted that AsiaOne has been a pioneer since the late 1990s. He sees a bright future: “By adding lifestyle and entertainment, we broaden AsiaOne’s appeal both locally and regionally. Combined with cutting‑edge mobile tech, the platform will serve readers and advertisers better than ever.”
Video Shortcoming (The “Where’s the Link?” Dilemma)
We’ll admit it: the original announcement included a YouTube clip—yet here, pun intended, we can’t drop a link in this format. But if you’re craving the visual punch, the official release is available on all major streaming sites—just give it a quick search! Feel free to imagine the scene: a bustling newsroom, a clock ticking, and the cheers of a brand reborn.
Steering the Ship: Ms Suzie Wang
- She’s stepping up as the new CEO for AsiaOne Online and will also helm mm2’s digital media group.
- Before taking the wheel, Suzie was the vice‑president of non‑linear production and content distribution at Mediacorp.
About AsiaOne
Founded by SPH in 1995, AsiaOne has journeyed from a tabloid‑style portal to a modern social news engine that mirrors the real‑time buzz in Singapore, Malaysia, and across the region. A relaunch in May 2017 re‑oriented the focus to trending topics and breezy stories—now, with mm2’s influence, it’s embracing an even wider spectrum of lifestyle and entertainment.
Final Takeaway
Think of this collaboration as a creative partnership that’s turning a classic news portal into a dynamic, multimedia destination. Whether you’re a lifelong fan of AsiaOne or new to the scene, expect fresh video content, lively lifestyle pieces, and a punchier, more interactive experience that’s hard to ignore.
