iPhone 12: The Sweet Switch — Or the Not‑So‑Sweet?
Apple’s new iPhone 12 hit the market in Q4 2020, and the fresh device gave the brand a much‑needed boost. Yet the big picture shows that many iPhone users have actually been looking for greener, less pricey options lately.
- Q3 2019 to Q3 2020: 12–26 % of iPhone users moved to another smartphone (most of them Androids).
- Take the numbers seriously: 19 % in Q3 2019, 14 % in Q4 2019, 26 % in Q1 2020, 26 % again in Q2 2020, and 12 % in Q3 2020.
Why the spike in 2020?
The highest jump came between Q1 2020 and Q2 2020—exactly when the COVID‑19 pandemic began shaking up the economy. When finances look shaky, it’s easier to hand over that shiny Apple to a more wallet‑friendly phone.
Did the iPhone 12 turn the tide?
Of course, the launch of the new iPhone certainly slowed the migration. In Q3 2020, the number of switchers fell back as buyers returned to the brand’s latest offering.
What this really means
Even with Apple’s brag‑about, the data suggests loyalists aren’t as pig‑friendly with the brand as we once thought. It turns out that being a tech fan isn’t just about keeping the latest model; it’s also about staring at the price tag and deciding if it’s worth the allegiance.
Curious about Apple’s 5G plans?
Don’t miss out on Apple’s own 5G modem, which is set to arrive in 2023—it could change the game again.
