Elon Musk Unveils Big Change for Twitter Organisations
Big news from the man who turned a tweet into an empire: Elon Musk told the world that Twitter will soon let companies dig up all the @handles that belong to them.
He announced this on Sunday, November 13 in a short, almost cryptic tweet that read: “Rolling out soon, Twitter will enable organisations to identify which other Twitter accounts are actually associated with them.” No extra details were given, leaving us to wonder how exactly this will work.
The Blue‑Check Bonanza Comes to a Halt
The platform had just introduced a paid “Blue‑Check” service – priced at US$8 (S$11) – that gave users an optional “verified” badge. Shortly after the launch, the flood of fake accounts claiming to be big brands (think Tesla, SpaceX, Roblox, Nestle, Lockheed Martin) stung the system. Musk decided to pause the subscription and even rolled the “official” badge back onto a handful of users.
He promised the service would be back “probably end of next week,” so keep an eye on your notifications if you’re in the market for that shiny blue.
The Crunch: A Potential Bankruptcy Shake‑up
Not long after, Musk hinted that Twitter might “go bankrupt” as the trust and safety lead walked away. What’s more chilling is that the platform has already cut 4,400 of its 5,500 contract workers.
This downsizing could hurt the core services – from content moderation to infrastructure. Tech reporter Casey Newton reported that this reduction might have a major impact on the entire platform’s daily operations.
The Bottom Line
In short:
- Organisations will soon get a tool to track their own Twitter entries.
- The Blue‑Check paid plan is on pause, pending a comeback.
- Corporate leaks and fake accounts make the platform’s reputation bruised.
- Musk drummed up a looming financial crisis, while millions of contract jobs are being cut.
- It’s a wild ride, and all we can do is stay tuned.
Stay away from any links or extra goodies; the only thing you need to know is that Twitter’s next move is poised to reshape how companies manage their social media identities.
