Nestle Is Dreaming Big: New Plant‑Based “Real‑Life” Eggs & Shrimp Arrive!
London, 6 Oct — Nestle is blasting into the vegan wave, rolling out fresh plant‑based alternatives that taste, look, and behave just like the originals. The company announced the launch of a new egg substitute and a shrimp‑style product, aiming to give shoppers more choices in the booming vegetarian market.
Meet the “Real‑Egg”—Garden Gourmet vEGGie
The so‑called vEGGie is a soy‑protein‑based breakfast hero. Rich in omega‑3s, it can scramble, tuck into a frittata, or drop into cakes and cookies. Nestle claims it’s basically indistinguishable from a real egg—except you won’t have to deal with the messy break‑up at dawn.
Say “Ciao” to Veg‑Shrimps! Vrimp Is Here
Vrimp is Nestle’s diced‑up shrimp‑style protein that follows the company’s launch of a tuna substitute last year. The brand promises a crunchy, sea‑flavored experience that doesn’t come from the ocean but from plant science wizardry.
“It’s for Everyone, Not Just a Niche Crowd”
Chief Executive Mark Schneider told reporters in London that his firm’s plant‑based burgers and sausages are seeing double‑digit sales growth. “It’s not just for a particular age or demographic; it’s becoming mainstream and wide‑ranging,” he explained. Last year, plant‑based sales were a modest 200 m Swiss francs—tiny compared to the 84 billion francs overall sales.
Speedy Innovation
Chief Technology Officer Stefan Palzer revealed that Nestle developed these products in under a year. Leveraging plant‑science know‑how, they engineered pea protein that tastes less like peas and more like… well, good food! Palzer stressed, “We’re striving for the closest approximation to animal‑based versions so that it’s easier for people to switch.”
Launch Strategy
Initially, the new products will be available in select European markets, including Switzerland. Nestle first entered the plant‑based burger arena in 2019—three years after U.S. trail‑blazers Beyond Meat and Impossible Foods. Schneider proudly stated, “We’re the first to admit we didn’t invent the plant‑based burger or chicken, but now we’re proud our versions are topping the taste, mouth‑appeal, and nutrition game worldwide.”
Why Nestle Fingers It
Palzer points to Nestle’s vast portfolio and global reach as a competitive edge. “We have a broad lineup of food and beverage brands that rivals don’t possess.” With a history of launching vegan offerings (think a vegan KitKat), Palzer sees this as a gateway to extend loved brands into the plant‑based realm.
In essence, Nestle’s new launch is not merely a product push—it’s a bold statement that the future of nourishment can be both delicious and humane. Stay tuned for more plant‑powered delights that are sure to heat up your pantry—and your taste buds.
