F1’s New Kids on the Block: “Grid Kids” Replace the Grid Girls
In a move that’s as fresh as a freshly painted tyre, the FIA has swapped the long‑standing grid girls for a new generation of pint‑sized racers dubbed “Grid Kids.” This change, announced after a brief nod that the tradition was no longer in the driver’s seat, aims to make the pre‑race spectacle feel a little more like a family afternoon rather than a pop‑up showroom.
Why the Switch Makes Sense
- Future‑focused: Kids who dream of driving a Formula One car will now literally have the chance to stand beside the legends they adore.
- Inclusive vibes: “Grid Kids” offer a platform for the next web‑smart generation instead of the old‑school photo‑op.
- Brand‑aligned: Liberty Media wants the sport to look sharp with the modern world, and leaving the grid girls behind fits that vision.
Pressing the Right Button
“Formula 1 is the pinnacle of motorsport and the dream of every young racer competing in the junior series,” said FIA President Jean Todt. “We’re thrilled to bring that dream a bit closer by letting future champions stand beside their idols on the grid.”
F1’s commercial director Sean Bratches added, “The grid girls have served us well for decades—but that’s no longer what our brand values represent. It clashes with today’s view on equality and inclusivity.”
What Kidding? Why Kids Are the New Stars
Imagine the roar of Lauda’s 71‑rpm revs, and right beside it, a child clutching a toy steering wheel—faster than the finish line. That’s the image the FIA wants to paint. Whether it’s truly adding a dash of youthful energy or simply an edit in the F1 menu, one thing is clear: the classics are evolving, and the track is opening the door for a brand new crew of on‑track helpers.
