Ashley Furniture’s Global Journey: From a Chicago Workshop to a Singapore Flagship
Origin Story
Back in 1945, a small family in Chicago tucked away a few tables and chairs in a cramped workshop. Fast forward to today, and those humble beginnings have tipped the scales to over 6,000 retail partners, spreading roots across 123 countries.
How Singapore Got Its Shekt On the Map
In 2017, the Ashley name hopped onto Singapore’s retail stage, thanks to Homes & Decor Superstore under the Japanese-owned Matsushita Greatwall Corporation (MCG). The company just dropped a 15,000‑sq‑ft flagship on Genting Lane, turning the space into a showroom playground.
One Roof, Two Powerhouses
The “Ashley Furniture HomeStore” merges the comfy vibes of Ashley Furniture with the mattress mastery of King Koil. Inside, you’ll find:
- Modular sofas and statement pieces
- Dining sets and functional servers
- Accessories that pop against Ashley’s lineup
- A full roster of mattresses, bed frames, linens, and made‑to‑order sofa beds from King Koil
Showcase-by-Showcase
Staged like an Instagram feed, every piece is displayed in a mood‑setting arrangement, letting you picture the vibe in your own room. Pick a look you love? The in‑store consultants can re‑create that same aesthetic right in your home. “We’re not only selling furniture pieces, we also offer the whole package,” says Jenny Koh, MCG’s Group Chief Operating Officer and Executive Director.
Top Picks for 2025
- Leather Sofas – classic comfort meets modern chic.
- Fabric Sofas – a splash of color for any setting.
- Dining Sets – from Contemporary Living to Vintage Casual.
- Accessories – adding the finishing touches of style.
Why One Stop Is the New Trend
Once you’ve settled on the sofa that calls out to your living room, you won’t have to hop to another place for the mattress. The convenience of getting everything under one roof? Pure bliss.
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Discover Your Dream Mattress at the King Koil Gallery
Ashley Furniture HomeStore – the flagship art‑gallery for dreamy beds – sits proudly on 1 Genting Lane. If you’re on the hunt for a mattress that won’t keep you tossing all night, this is the place to be.
Knowledgeable Guides + A Feel‑The‑Comfort Test‑Drive
- Sleep Consultants on Call – our friendly floor staff are seasoned pros who’ll match you with the mattress that fits your unique sleep style.
- Grab a “sample” – no pressure, no pay – but test every King Koil and other brand you see. Think of it as a mattress trial run, all customers are invited.”
Get the Lowdown Where You’re Already Shopping
For up‑to‑date gallery details and product listings, head over to shop.ashleyfurniture.sg and explore the full range.
Turn the Gears of Style
Want something beyond the bed? Check out 5 places in Singapore to shop designer furniture – the “Also Read” guide that’s ready to sprinkle a bit of flair into your home.
First published in Home & Decor – because great interior design begins with a good night’s sleep.
