Celebrating Singapore’s Female Trailblazers on International Women’s Day
Every year on International Women’s Day, we pause to shine a light on the fearless women who are rewriting the playbook for business—and for life—in the Lion City.
Facing the Curveball: Business Pivot in a Pandemic
When Covid‑19 threw a wrench into the gears of global commerce, Singapore’s female entrepreneurs didn’t just survive—they thrived. They leaned back, re‑imagined their models, and emerged with fresh ideas that have changed how we live and work.
Unmasking an Overlooked Conversation: Female Sexual Wellness
Let’s be honest—talking about women’s sexual pleasure is still a sticky subject in many circles. Even when that conversation starts, it’s often laced with awkwardness and shame. Now, a daring group is flipping the script.
Meet Jingjin Lu, Co‑Founder of ZaZaZu
- 10 years of experience in entrepreneurship and the automotive scene.
- Vision: Build a safe, supportive playground where women can explore, claim, and command their sexuality.
- Platform focus: Education, community, and empowerment—all wrapped in a user‑friendly interface.
- Goal: Shift the cultural narrative from taboo to open, honest, and healthy.
Jingjin’s journey is a reminder that the most powerful stories often start with a bold question: “What if we could make this space safe for everyone?” And so it is. As we celebrate International Women’s Day, let’s toast to these pioneers who bridge gaps, champion wellness, and keep Singapore on the vanguard of change. Cheers to the fearless, the forward‑thinkers, and the transformative stories that keep us all moving forward—one smile, one conversation, and one empowered step at a time.
ZaZaZu: A Triple‑Play for Women’s Wellness
Imagine a company that doesn’t just sell a thing, it teaches, advises, and glows—that’s ZaZaZu. At its heart are three ideas that refuse to play it safe: education, expert consultations, and a smorgasbord of products.
1⃣ The Classroom – Education with a Twist
- On‑site articles that answer the questions you’re salty about.
- Workshops and webinars where sex‑wellness gurus spill the beans.
- Getting knowledge in a way that feels less “lecture” and more “chat over coffee.”
Why it matters
Knowledge is power—but with ZaZaZu, it’s empowerment mixed with a dash of humor. It lets women explore topics that used to be whispered about behind closed doors.
2⃣ The Panel – Your Personal (Sex–)Support Team
- Sexologists who know the science behind pleasure.
- Hypnotherapists to help you navigate mental blocks.
- All aimed at easing the challenges that show up in every woman’s own journey.
Think of it as your private squad of experts—all ready to help you unlock your own sex‑street map (no GPS required).
3⃣ The Treasure Chest – Products & Personal Tests
- A Holistic Sexual Inclination Test that’s like a personality quiz for your most intimate self.
- “Pleasure Box” featuring:
- Mood‑boosting essential oil to get the vibes right.
- Couple play accessories to keep the spark lit.
- A tailor‑made main sex toy that suits your unique preferences.
- Relaxants like vulva musk for a smooth wind‑down experience.
- ZaZaZu Club membership—because sex should be a part of everyday life, not a special holiday.
What’s inside the “Pleasure Box”?
Try it out and you’ll see that the box is more than the sum of its parts. Think of it as a curated, sexy stocking that meets both the body and the mind.
Jingjin: The FemTech Trailblazer
She describes herself as a “femtech entrepreneur” and shares:
“Changing the conversation about women’s sexual health isn’t just about knocking on doors; it’s about building whole new ones, especially during a pandemic. I’m here to help create a space where sex is normal and celebrated.”
Key Takeaway
Zap! That’s the mission: To turn the taboos on their head, provide top‑tier support, and make pleasure accessible to everyone. ZaZaZu isn’t just a brand—it’s a movement that invites every woman to embrace her own sexual story with confidence, data, and a little bit of playful daring.
Tell us why you decided to start the company and your journey
Meet Jingjin Liu – the Entrepreneur Turning Confidence Into Business Gold
Jingjin Liu (JL) has always had a clear mission: help women build real, inner confidence while creating a business that makes a splash in the world. She’s convinced that when a woman feels secure with her sexuality, she’s more likely to step out of her comfort zone and chase her dreams.
Why Singapore Became Her Launchpad
In 2018, Jingjin relocated to Singapore. There, she started an Executive MBA program and laid the groundwork for what would become her flagship venture. Importantly, she began to weave together her passion for empowerment with practical business acumen.
From China to Germany – The Education Gap
- China – Where Jingjin grew up, formal sexual education was almost a myth.
- Germany – At 16, a much more open school environment let her tackle topics she’d often avoided before.
That early exposure in Germany taught her the importance of a nurturing community when it comes to topics around sex. It sparked her confidence and deepened her understanding of sexual wellness. Now, she’s determined to bring that open-minded, supportive atmosphere back to women everywhere.
Mission Statement (in a nutshell)
Jingjin’s goal is simple: Provide a safe learning space that empowers women to feel sexy, secure, and unstoppable.
With a dash of humor, a sprinkle of heartfelt support, and a sprinkle of business savvy, Jingjin’s journey shows that confidence can truly be the secret sauce for both personal bliss and entrepreneurial success.
How do you personally define sexual wellness?
Unlocking Sexual Wellness: A Journey Through Self‑Love and Confidence
Why This Matters
Picture this: Your body is a dynamic playground, and your mind is the enthusiastic coach. Together, they shape how you vibe with others, grow your self‑esteem, and even level up your life’s game. Sexual wellness isn’t a fancy add‑on; it’s the heart of genuine health.
Love Yourself First
- Know the playground: Get comfortable with the intimate parts of your body.
- Listen to the whispers: Pay attention to what your body needs, whether it’s rest, hydration, or a good laugh.
- Buddy system: Treat yourself like you’d treat a best friend—kindly, gently, and with respect.
Feel the Connection
Your sexuality is the living, breathing part of who you truly are. It’s the secret sauce that:
- Paints your personal stories.
- Influences how you connect with people.
- Links your mind to your body in a seamless dance.
Identity & Confidence: The Dynamic Duo
When you’re secure in your identity, confidence follows through like a loyal sidekick. This boost is the magic ingredient that lets you:
- Make bold choices that ripple out to the world.
- Champion change with authenticity.
- Celebrate the real you—no masks, no pretenses.
Take Action
So next time you feel a spark, remember: it’s more than just a feeling—it’s a passport to a powerful, confident you. Keep exploring, keep laughing, and keep loving who you are inside out.
Especially in Asia, where sexual wellness products and female sexual pleasure is a taboo topic, how do you aim to change that perception?
Welcome to the Sexy Side of Life
We’re on a mission to break the awkward silence around sex and replace it with confidence, joy, and a dash of spice.
Why the Focus?
Our recent survey hit a startling fact: under 25% of women have ever reached a climax during intercourse. That’s a huge gap that often leads to unhappy relationships, break‑ups, or even divorce. Too many of us are playing a game where the stakes are emotional and lives, and the odds are not in our favor.
What We Offer
- Hands‑on workshops with in‑house sexologists who talk real talk about everything from anatomy to fantasies.
- Intimacy coaching sessions featuring specialists in pleasure, communication, and self‑love.
- Educational campaigns that simplify pleasure science and help women discover and own their bodies.
Our Big Dream: The ZaZaZu Club
We’re building a vibrant, inclusive community that makes sex feel everyday and fun. Think of it as a 3‑to‑6‑month journey that brings all five senses into play.
- Each week we’ll partner with foodie restaurants serving aphrodisiac dishes, and with aromatherapy stores selling mood‑boosting essential oils.
- Events will include mock “date nights” that mix music, food, and tactile activities to help people reconnect with their sensuality.
- Participants will gradually shift from seeing sex as an exception to recognizing it as a vital part of happy living.
How It Works
Every member gets a “sensory itinerary” that their provider sends each month. It’s like a treasure map that leads you to:
- Smell: A calm lavender blend to lower stress levels.
- Touch: A silky roller or a body‑painting kit.
- Taste: A menu of spicy, mood‑setting meals.
- Sound: A playlist that gets the heart racing.
- Sight: A mirror exercise to build body confidence.
And yes, we keep it all fun, safe, and inclusive—no judgment, just plenty of laughs and plenty of learning.
Take the Leap
Join us, because you deserve to feel in tune with your body and to have sex that feels as exciting as your favorite playlist.
For those who want more info, feel free to scroll down or wishlist the Instagram teaser video. (We’re not linking—think of it as “scroll the page” vibes.)
Growing up in an Asian household, did you grow up with the same viewpoints that you now aim to change? What made you change your perception?
The Big Misunderstanding—Sexual Wellness in Asian Society
When I grew up, “sex” was a taboo word whispered in hushed, judgment‑laden tones. We were drilled that any talk about pleasure was dirty, and that feminine desire was somehow forbidden or even slutty.
My Reality Check in Germany
Fast‑forward to my first day in Germany—a place where kids learn about relationships, contraception, and consent in classrooms just as naturally as math and science. Suddenly, I discovered that knowledge is true power and that avoiding sexual education isn’t the cure—it’s the problem.
Why Parents Might Fear
- Concern that more knowledge could kickstart early exploration.
- Worry that kids will overwhelm with curiosity.
Reality Check
- More information delays irresponsible experimentation because we’re better equipped with facts.
- Knowing your body, consent, and methods of protection empowers safe choices.
Bottom line: The more we talk, the safer—and less shameful—our conversations become. Let’s ditch the myths and embrace honest, open education. Cheers to smarter, healthier choices!
How has the pandemic affected ZaZaZu?
How We Took a Leap into Love‑Tech in the Pandemic
Story recap: We launched our brand smack‑in‑the middle of a global lockdown. The words “sexual wellness” were already as hush‑hush as a secret recipe, and building trust without face‑to‑face chats felt like trying to crack a safe with nothing but a rubber band.
Phase 1: A Whisper‑to‑Shout Mission
- We started a YouTube channel where we posted honest vlogs showing the ups and downs of our journey.
- Facebook Live became our “open house” – we welcomed anyone who’d bother to show up and dig into the nitty‑gritty of intimacy.
- And every time we shared our mission, it hit home: we’re here to demystify sexual wellness for women, not to be the next gossip column.
Phase 2: Building Trust in a Lockdown
Without real‑time meet‑ups, the hurdles were twofold:
- Misconceptions – “I’ve never needed this?” “It’s not really for me.”
- Fear of judgment – in a small community of well‑meaning but often baffled friends and strangers.
We danced around these fears by sending real care messages and videos that felt like a hug rather than a lecture. And slowly, folks started sliding in DMs, confiding about their intimacy hiccups during COVID‑19 and asking for advice. They literally shouted “ZAZAZU! Help us!”
Phase 3: The Momentum Moment
Our community exploded. Calls, comments, and private messages poured in. People were no longer just nitpicking; they were the ear, the shoulder, and the brain we needed to turn our thought‑training into something tangible.
Why It Happens:
- Lockdown forced everyone to reconsider their comfort zones.
- We were the first, honest voice in a field that had long been whispered about.
- We promised more than products – we offered education, empathy, and community.
Next Steps
We keep answering those DMs, expanding our content, and pushing for a world where talking about sex isn’t a taboo but a normal conversation.
Happy to share this journey – and we’re just getting started. Good vibes and love live on with ZAZA ZU!
Did you find any changes in perceptions and behaviour during the pandemic? Are people more willing to experiment and try new products, and find out about sexual wellness?
The Love (or Lack of It) Curve During Lockdown
JL had a lightbulb moment: when people start trusting us, they’re itching for more guidance. They dive headfirst into quizzes and surveys, craving a deeper dive into their own selves. Sounds romantic, right? Or a bit like a rom‑com where the hero keeps the audience hooked with every twist.
What the Numbers Tell Us
Contrary to the popular buzz that the pandemic made “the bedroom boom,” our sexual and intimacy survey got a different headline: sex frequency dropped by almost 50%.
- Lockdowns meant constant proximity—for better or worse.
- The stress meter was at an all‑time high.
- Instead of think‑tanks, couples may have tuned into the “tension playlist” of everyday quarrels.
Stress: The Silent Pillar of Reduced Feels
Who knew that a global crisis could turn your personal space into a pressure cooker? The pandemic’s relentless anxiety, coupled with ever‑present partners, ended up chilling the groove that often sparks bedroom adventures.
Bottom Line
So, while we’re still building those trust bridges and offering forums for self‑exploration, remember: it’s not just about the quantity of intimacy—it’s about quality and context. In a time of upheaval, the aim should be deeper understanding, not just the next “click” on that survey. And that’s a path worth walking—or should we say, sticking around.
What changes did you have to implement?
Bringing Sensuality into Everyday Life
Ever felt like watching a movie but never watching it fully because you didn’t bring your popcorn? That’s exactly what we’re talking about when it comes to sexual wellness.
Why Sensuality Matters
- Without tasting a good glass of wine, you may never appreciate the full bouquet of an amazing experience.
- Likewise, if you’ve never had great sex, you probably won’t splurge on tools that elevate it.
So, to truly raise the bar in intimacy, we’ve taken a bold step.
The ZaZaZu Club: Where Pleasure Meets Purpose
- Intimate wellness woven into your daily routine.
- Curated activities that are as wholesome as they are exciting.
- Educational angles that help you understand and embrace sensual feeling.
Think of it as a spa day for your sensual self—without the towel, but with a ton of insight and fun.
What’s In It for You?
- Discover new ways to enjoy the little moments.
- Sharpen your awareness with friendly, approachable guides.
- Make your everyday feel like a private, delightful outing.
Ready to turn everyday chores into a sensual adventure? Join the ZaZaZu Club today and let the world of intimacy become a part of your normal hustle.
What do you think is most important in running a business during times of crisis?
Choosing Your Tribe: A Guide to Intentional Connections
Why It Matters
- Energy Conservation: Your time and emotional bandwidth are limited—focusing on the right people maximizes the positive impact.
- Growth & Support: When you surround yourself with believers, challenges turn into opportunities.
- Authenticity: A tribe that receives your vibe helps keep you honest and true.
Steps to Select Your Tribe
- Awareness: Ask yourself, “Who truly lifts my spirits?” Keep a mental list of these folks.
- Observation: Notice the energy patterns. Do they spark excitement or drain you?
- Polite Prioritization: If it feels off, kindly re-evaluate the depth of that bond.
- Reconnection: Reach out to those who resonate and letate a clear, supportive relationship.
- Self-Reflection: Stay tuned to your own growth—if your tribe is still mismatch, it’s okay to pivot.
Maintaining Positivity in Your Circle
- Celebrate Wins: Acknowledge each other’s milestones; this fuels morale.
- Open Feedback: Constructive critique keeps connections honest.
- Shared Goals: Align hobbies or projects for a sense of camaraderie.
- Embrace Humor: Light moments lighten the load—no one builds a lasting bond without a laugh or two.
Ultimately, consciously choosing your tribe means you invest in environments that not only believe in you but also help you evolve, one vibrant connection at a time.
How do you think the industry will evolve and what’s next for ZaZaZu?
Rebellion Against the Stigma: Sex Tech Takes the Scene
Imagine this: ten years from now, chatbots about sex will be as normal as ordering a latte. Just like yoga sneaked into our lives as a simple stretch 20 years ago and mindfulness turned from a quiet breathing spell into a full-blown lifestyle.
2021 – The Proof‑Positive Year in Singapore
- We’re tightening the knots in our tech, making sure every feature feels as safe as a CAPTCHA.
- We’re gamifying the whole experience, turning learning into a fun quest – because who said education can’t be a game?
- And of course, the pride flag, or at least a holographic rainbow, will be an ever–present reminder that everyone deserves a safe space.
Expansion Goals: Not Just Singapore Anymore
Soon the horizon will stretch to:
- Vietnam – the land of pho and friendly vibes.
- Hong Kong – where our QR codes will look as sleek as a dim sum dish.
- Taiwan – the tech-savvy playground where we’ll meet lovers of podcasts and privacy.
- Thailand – the sunshine of digital wellness.
- China – where we’ll introduce a whole new generation of dawn‑time data privacy.
Building a Safe Space
We want sex to feel like adding a pinch of salt to your favorite dish— complete with a dash of health, a sprinkle of pleasure, and no need to skip a meal.
The Future Is “Like Dining Out at a Fancy Bistro”
Picture a group of friends gathering for a sumptuous dinner—each dish sure to excite, each conversation rich. That’s the world we’re cooking up: a place where your desires are celebrated, education gaps are filled like the missing sauce on your plate, and the entire hall is buzzing with positivity.
Long‑Term Vision for ZaZaZu
We aim to become the “go‑to zone” across Asia for:
- All things sexual wellness—challenges, conversations, questions.
- Real discussions that cut through the jargon like a chef slashes through a fresh batch of veggies.
- A community that’s so tight-knit it feels like a potluck dinner where everyone contributes something special.
So, buckle up. We’re not just launching a platform; we’re hosting a vibrant, inclusive, and definitely not boring dinner party for all of you. Let’s make sex health as commonplace as your favorite side dish!
What mantra do you live by and what brings you joy?
What Indra Nooyi Taught Me About Climbing the Corporate Ladder
If the rumor is true, Indra Nooyi could give you a full‑scale PepsiCo makeover in less time than it takes to finish a game of Mario Kart. But whatever her fame’s fame, one golden nugget sticks with me to this day: “Do your job better than any man, better than any woman, simply better than anyone.”
I first met her because I was fortuitously seated next to her at a networking event and asked her the question that most of us dream about: how did she land her place as the first female CEO in PepsiCo’s history? He looked at me with a smile that said, “You’ll understand when you get to the top.” His answer was a single line of truth that feels like a boss‑level cheat code for every career:
“You do your job better than any man, better than any woman, simply better than anyone―this is how you make it to the top.”
So what’s the practical fallout from that statement? I’ll tell you, it’s not a secret recipe for a power lunch or a network of sponsors. It’s a simple, plan‑free mantra that’s even relevant for the daily grind of parenthood, relationship maintenance, and self‑care.
1. The Love of Simplicity
- Watch my little boy as he sleeps. A few nights a week, I strike up a conversation with my partner while the baby dreams of cartoons. The quietness is like a reset button for my day.
- Week‑night date nights. No fancy restaurant, no “Korean” bill; just a cheap pizza at home, a deep‑dish conversation, and a little caft arm. The key? The time we dedicate to each other.
- Foot massage. Yes, this is the ancient art of foot-rubbing that every body with angular pain seasont. I find that a good massage knows your stories and aches the way my career plans do.
2. A Mantra For The Corporate Jungle
Indra’s words are a reminder that value is what matters, not gender. In my job, I try to let the work speak louder than any title or office. When I keep the attitude of “take the highest standard, not the lowest bar,” the promotion clock ticks more slowly — it becomes a climb motivated by passion, not survival.
3. Motivation for Mind
When life begins to feel bureaucratic, I pull Nooyi’s line like a meme: I’ll do
my job better than anyone, so why should I think any less about any other area?
Takeaway:
Being the first female CEO is about how I was able to craft a performance algorithm that is unlimited by gender or expectations. If you want to break the glass ceiling, just concentrate on nitty-gritty excellence. You’ll create your own “top” in no time.
Reflections from a Singapore Woman’s Weekly Poster
2021 marked a generous celebration of International Women’s Day. The article that first introduced this version was broadhoused in The Singapore Women’s Weekly. As I refit. Yes, I came back from my nano‑breakout, but same boundaries: I remain the business leader, exercise, eat healthy, give back to the society and, simply, relish the etiquette of everything that life gifts me.
