Porsche Takes Dubai by Storm: 7,000 Fans & 1,000 Cars Ramble into the Slab
What Made This Event a “Big Deal”
Picture this: Saturday & Sunday, Nov 28‑29 2021, the Dubai Design District’s The Slab turns into a Porsche playground. Over 7,000 adrenaline‑hungry attendees from the Middle East and beyond plus a fleet of 1,000 Porsche cars flood the venue. It’s not just a car show; it’s the biggest public event an auto champ has ever hosted in the region.
Classic Meets Culture
- Couldn’t resist the nostalgic vibe? Thousands of Porsche lovers, owners and families buzzed through the gates for a tribute to classic machines, art, & a dash of cultural flair.
- The biggest gathering outside Germany of legendary Porsche Museum cars splashed across the scene.
- First‑ever public display of the “Porsche Unseen” design studies outside Germany—think automotive blueprints turned masterpieces.
More Than Just Engines
- Local & international artists—Chris Labrooy and others—wove contemporary art into the landscape.
- Live stage performances lit up the night; music made the crowd groove.
- Fan‑favorite Porsche‑infused DRVN Coffee kept everyone caffeinated and thrilled.
Speakers Who Dropped a Few Gems
- Grant Larson, Director Special Projects & Style at Porsche AG, showcased vision‑crushing concepts.
- Ever‑wise Achim Stejskal, Director of Porsche Museum, gave the crowd a backstage pass to vintage legends.
- Renowned collectors shared stories that made even the most seasoned Porsche fan swoon.
Road Trip from Across the Region
Hundreds of classic car owners huffed in from the UAE, Bahrain, Kuwait, Saudi Arabia, Lebanon, and Oman. They swapped stories, flaunted beloved icons, and celebrated the thrill of ownership. Meanwhile, Porsche mavens paraded rare & custom beauties, turning the streets into a moving showcase of automotive art.
Why It Still Matters
From a humble roadster to a roaring supercar, this festival etched itself into automotive lore—bringing together passion, heritage, and a splash of artistry in a single weekend. The Slab wasn’t just a venue; it became a crossroads of joy, engineering marvels, and, above all, the pure, unfiltered love of everything Porsche.
