Grab Your Groceries, Save a Few Cents — It’s a Family‑Friendly Discount!
FairPrice has rolled out a new way to keep seniors safe (and shop‑smart) over the next few weeks. If you’re a family member of a Pioneer Generation card holder, you can shop on their behalf on Monday and Wednesday and all your groceries will get a 3 % discount. Just show the card at the checkout and the savings will pop right into your debit card.
When is the Offer Running?
- Starts next Monday.
- Ends 31 August.
- Only on Monday and Wednesday.
Why the Sweet Spot?
The initiative, dubbed the Pioneer Generation Proxy Initiative, was born during last year’s circuit breaker to help seniors stay home while still getting their daily essentials. Now, it’s part of the broader strategy to protect the 70‑plus population – a key group that’s still catching up on vaccinations.
COVID‑19 Back‑to‑School Advice
- The multi‑ministry task force is urging unvaccinated seniors to stay home as much as possible.
- Recent uptick in cases at wet markets linked to the Jurong Fishery Port cluster highlighted the need for extra caution.
- FairPrice will cap the discount at $200 per transaction per day – a small limit to keep shops running smoothly.
CEO’s Take
Seah Kian Peng, FairPrice Group CEO, said, “We’re concerned that many seniors aged 70+ haven’t yet been vaccinated.” He added that this discount program also nudges family members to keep tabs on their elderly parents. “Regular check‑ins matter,” he noted – because a strong family network is a huge part of everyone’s well‑being.
What Else Is on the Table?
- In 2020, FairPrice rolled out $4.92 million in savings through the Pioneer Generation Discount Scheme.
- There are four major discount initiatives at FairPrice: the Pioneer Generation scheme, the Merdeka Generation discount, the Community Health Assist Scheme, and the Senior’s discount. All offer up to 3 % off.
Bottom Line
If you’re a family member of a Pioneer Generation card holder, the next time you stroll through FairPrice on a Monday or Wednesday, pull out that card and watch the prices shrink. It’s a win for both the wallet and the health of family members who still need extra protection in these times.
Published by The Straits Times – Permission required for reproduction.
