Pony Effect Lands in Singapore—Your Next Beauty Addiction
Ever wondered what it feels like to taste a 5‑star lipstick in the morning coffee? Well, you’re in luck. The Korean glam machine known as Pony has finally dropped her beauty bomb in our very own borders.
Who Is This Pony‑Rider?
- Iconic makeup wizard Park Hye‑Min (aka Pony) – with 5.2M followers on Instagram and a 4M‑strong YouTube crew.
- Backstage magical queen for CL of the legendary girl‑group 2NE1.
- Only 26 years old but already a beauty empire builder.
- Founder of the line Pony Effect, a direct knock‑off of the global cosmetics titan Memebox.
The Boom & The Buzz
From the moment Pony Effect launched, fans flooded in with rave reviews. Products like the Stay Fit Matte Lip liquid lipsticks and the dreamy foundations deemed fast‑selling. And, boy, were they pricey. But who cares about cost when the glow is unbeatable?
Wanna See It? It’s Now In Singapore!
After kicking off in South Korea and a handful of online shops, Pony Effect has stepped out of the shadows. Via digital giants Lazada and Airfrov you could already snag a set. But for those who love the good old shop‑per‑shop vibe, a new wave of access is coming.
- First & only entries in Watsons stores across Singapore.
- Mark your calendars—your favourite quirky shades are about to light up your beauty shelf.
Here’s the Full List of Items Dropping in Singapore:
Remember: this is your first chance to try Pony’s own products in the Southeast Asian market. Don’t miss out on the glam.
Coverstay Cushion Foundation
What’s the scoop?
- 4 shades to suit every skin tone – no color mismatch drama.
- Square‑shaped packaging – feels like a tiny fortress protecting your face.
- Absorbs sebum like a sponge on steroids – keeps the shine at bay.
- Gives that semi‑matte finish – looks fresh without turning into a parchment slap.
- ⏰ All‑day hold – the kind of staying power that outlasts your caffeine binge.
- No settling in fine lines – it keeps your crease game strong.
At $59.90, you’re paying for a smooth canvas that feels like a light hug for your face. Try it and see how your skin stays glorious, from sunrise selfies to midnight snacking. Happy glowing!
Everlasting Cushion Foundation: Your New Best Friend in the Heat
When the mercury climbs and you’re itching for a break from the burn, this cushion isn’t just a makeup product—it’s a lifesaver. Designed to keep skin humming with hydration, it washes away the dry, flaky mood and leaves you with a fresh, dewy glow that feels like a gentle splash of water on your face.
Why It’s the Go-To Item for Hot Days
- Hydration on Demand: The formula is packed with moisture‑boosting ingredients that revive dehydrated skin on the spot.
- Lightweight Coverage: It layers like a velvet blanket, meaning you’ll never look as if you’re wearing a heavy suit of armor.
- Mirror‑Shine Illusion: The subtle shimmer catches the light just right, giving you that radiant “I’ve just stepped into a light show” look.
How to Use It Like a Pro
Grab a dab, swipe across your forehead, and let the light‑sheen blend into your cheeks and jaw. Because honestly, who wants to touch a face that’s already glowing?
Cool Quips for a Sunny Day
“When it’s hot outside, feel like you’re drinking a fresh soda with every swipe!”
“Dryness? Not in my dictionary. I’m all about that moisture.”
Defense Longwear Cushion – 4 Shades for $65.90
Ready to feel shielded against the daily hustle? This cushion foundation brings a secret invisible armor to your face, guarding you from those sneaky external aggressors—think pollutants, stress, and the occasional stygian smog.
Why everyone loves it:
- Longevity is the name of the game: From morning espresso to midnight karaoke, this formula stays flawless.
- Feel like a superhero: The invisible shield means you’re looking radiant without ever feeling like you’ve worn a disguise.
- Four shades to match every mood: From pale sunrise to deep ocean vibes.
- Value that wins the battle: For just $65.90, you’re literally investing in a protective cloak for your skin.
Drop in this cushion into your beauty arsenal and let it do its magic—because who needs a superhero cape when you’ve got a foundation that actually protects?
Meet the Eyes Quads: Palette for Every Eye Game
Say hello to your new secret weapon for eye‑opening looks! These Conceptual Eyes Quads come in four stunning shades that are ready to roll out a full spectrum of styles—satin, matte, and glitter—without breaking the bank.
Why You’ll Love Them
- Four Versatile Shades – Each palette packs the right amount of variety to fly from subtle day to bold night.
- Glitz, Glow, and Matte – Drop a dash of satin for that silky shine, a touch of matte for glare‑free coverage, or sparkle with those fun glitter finishes.
- Price-Friendly – Only $49.90 for a full set that’s worth every cent.
- Crisp, Smooth Formula – No clumping or smudging. Your eyeliner stays sharp all day.
In a Snap, How to Use Them
Just swipe the right shade onto your lids, blend it out, and you’re ready to rock whatever look you’re dreaming of—satin for that gentle whisper, matte for the classic look, or glitter if you’re feeling flashy. And remember, less is more; you only need a touch to notice the magic.
Get Ready to Turn Heads
With these four shades at your fingertips, your eyes could command a room, whisper confidence, or simply do stars. No extra tools needed. You’ve got everything to create sheer or intense looks—one palette, endless possibilities.
Enamellic Glossy Lip: 8 Shades, 31.90 BPT – A Pigment Power‑Play
These little “lippies” are not just for a splash of color. They’re built to stay put, so you can kiss your day—and your lip—without the dreaded touch‑up routine.
Drop‑in Highlights
- Elastic longevity: Get through breakfast, meetings, and midnight snack without redoing the look.
- Intense pigment: One swipe is all you need for that bold, glossy statement.
- Shade spread: 8 vibrant hues ready to match any mood.
Where Can You Grab Them?
Watch out, Singapore! Pony Effect lands in the following spots on scheduled dates:
- Watsons Bugis Junction & www.watsons.com.sg – June 21 (coming soon)
- Watsons ION Orchard, Watsons NEX, & Watsons JEM – July 2018 (early access)
Big shout‑out to Korean beauty guru Pony, who’s been dropping sizzling makeup tips for fans in Singapore. Don’t miss the Her World online article for the full scoop.
