Snap’s New Subscription Adventure
On June 29, Snapchat decided to jump out of the ad‑driven herd and flutter into the world of paid memberships. The service, called Snapchat+, costs a modest $3.99 a month in the United States (about $6 in Singapore dollars) and is rolling out to a handful of other nations.
Where Can You Join the Club?
- Canada
- United Kingdom
- France
- Germany
- Australia
- New Zealand
- Saudi Arabia
- United Arab Emirates
Why the Switch? A Quick Back‑Story
Snap has been wrestling with slanted ad revenue after firms trimmed marketing budgets amid a cost‑tight economy. The company last month warned it would miss revenue and profit targets for Q2, prompting a sharp 40% drop in its stock price in a single day. Now it’s hoping privileged access will lure users back.
What’s Inside the Premium Pack?
- Customizable app icons – because who doesn’t want a little personal flair?
- Re‑watch insights – see who’s binge‑watching your story after the 5th time.
- BFF Pinning – lock a friend in your chat history so you’ll never forget them.
According to Snap’s Senior VP of Product Jacob Andreou…
“We’re giving people a taste of what the future could look like,” Jacob mused when the news hit tech sites like The Verge. “Our goal is to keep the platform fresh, fun, and a little more paid for the savvy selfie‑lovers out there.”
