Sony’s A7S III: Your New Video‑BFF
Forget what you know about “stills‑only” bodies. Five years after the original Alpha 7, Sony has slipped out the A7S III, and it’s as if they had taken a dictionary of videography and hammered it into a camera body that loves to roll.
What’s Awesome About it (and Why You’ll Love It)
- No Record Cap – You can shoot in any resolution and any length. The only showdown is your battery and memory card.
- 10‑bit 4:2:2 Everywhere – High‑color fidelity at every frame rate, from 24p to 60p.
- Heat‑Free 4K 60p – Designed to stay cool when it’s hitting the higher gears. No frantic shivering in the hot midsummer scene.
- 10 fps RAW Burst – Grab over a thousand uncompressed RAW shots, with full AF and auto‑exposure tracking. Pictures on a roll? Now that’s a thing!
Tech Specs That Hit the Sweet Spot
- 12 MP back‑illuminated full‑frame sensor – 15 stops of dynamic range. Say hello to skies that pop and shadows that stay subtle.
- BIONZ XR Processor – 8× the speed of BIONZ X, and a readout twice as fast. Faster AF, sharper shots, less rolling‑shutter drama.
- ISO range narrowed to 80‑102,400 (standard); pushes to 80‑409,600 (video) and 40‑409,600 (stills) for that extra flexibility and minimal noise.
- Fast Hybrid AF – Phase‑detection + contrast detection for lightning‑fast subject tracking across a wide area.
User‑Friendly Features
- Redesigned, touch‑responsive menu.
- 9.44‑megapixel OLED viewfinder – crisp, bright, and no more “spell‑check” mode when you’re framing a sunset.
- Side‑flip LCD for a selfie‑friendly vlog angle, because who doesn’t want to be the center of attention?
Voices from the Inside
Ryo Ochi, General Manager of Sony’s Digital Imaging Division, chimes in: “The Alpha 7S III embodies Sony’s dedication to solving real user pain points…” And he’s right—this camera’s designed with the majority of wants in mind: no surprise stoppages, super‑fast shooting, and a killer video focus system.
Bottom Line
The A7S III turns the old still‑camera challenge into a video‑dream package. With its uninterrupted recording, expansive color space, and intelligent autofocus, it’s clear Sony took the “stills only” disappointment and gave it a second chance on the big screen. If you’re all about smooth, high‑quality video, this’s the gear that just clicks into place.
Along with the new a7S III camera, Sony has also announced the new CFexpress Type A memory card that enables high-speed data processing.
Conveniently enough, the Alpha 7S III comes with dual-purpose memory card slots that can read either an SD card or the new CFexpress Type A card. Users can even choose to set the cards for simultaneous or relay recording.
The new Sony Alpha 7S III will be available in Singapore from October 2020.
This article was first published in Hardware Zone.
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