StarHub Tosses the Old Ride‑Share on the “No‑Contract” Highway
In a bold move that feels like a surprise party for Singapore’s telco scene, StarHub rolled out a trio of contract‑free SIM‑only plans on Dec 5. This isn’t a blip—it’s the first major consumer offering under newly appointed CEO Peter Kaliaropoulos, who took the wheel in July.
What’s on the menu?
- Plan prices $25‑$80 a month, covering data, talktime, caller ID and even international roaming.
- Want more data or international data roaming? Add‑on packages are the way to go.
- No one‑time activation fees, meaning no surprise $200 bill after a year.
Got to remember—if you fancy a brand‑new handset, you can still lock in a two‑year deal, which is the industry’s usual dance floor.
Talk of the Town
Johan Buse, the big boss of StarHub’s consumer arm, admitted: “We hate to admit it, but people do not rate telcos highly.” He went on to say that they’re committed “to earn back customers’ trust and be the telco they deserve.”
Since the restructuring kicked off in October, StarHub’s focus has been on customer experience and digital service—a bold move to turn the tide of waning brand popularity.
The Numbers
As of September 30, StarHub served roughly 1.39 million post‑paid mobile customers, holding 26.2% of Singapore’s post‑paid market.
All in all, StarHub’s hop‑on‑no‑contract play could finally bring some sparkle back to Singapore’s telco reputation, especially when it’s paired with no hidden fees and the promise of the latest gadgets.
— Original source: The Straits Times (permission required for reproduction)* © 2025
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