How European Football Is Losing the Spotlight and Clubs Are Feeling the Chill
In a recent press briefing, Bernd Reichart, the head honcho of a firm rallying support for a new Super League, dared to say the football world is slipping from its spotlight.
What the Data Show
- Football Benchmark’s May eye‑popping report told us: only five of Europe’s top 32 clubs were actually profitable during 2019‑20 and 2020‑21.
- That leaves a whole horde of clubs on the hook for construction cost‑overruns, player salaries, and, frankly, some very gloomy mood swings.
The Super League Saga Gets Its Spin Again
Recall the 2021 drama? Real, Barcelona, and Juventus announced a breakaway league that got a quick “no thank you” from fans and governments. Since then, the other English clubs were all out, and so was Inter, AC Milan, and Atletico. But guess what? Real, Barça, and Juve are still dreaming of the “big ticket” tickets.
Reichart’s Big Vibe
“European soccer is losing its top‑dog status in the global sports arena, and clubs feel like they’re stuck in a time‑warp,” Reichart grinned. “We’re in an unstable era that just isn’t self‑sustaining. Clubs should have control—after all, they’re the ones risking a lot of cash. Most agree this isn’t a sustainable ride.”
Closing the Deal or Keeping It Open?
The original concept sparked anger because it was a closed competition for the top clubs, leaving the rest in the dust. “We’re not going to keep anyone out,” Reichart assured. “In our fresh approach, you’ll still enjoy the thrill of promotion and relegation.”
New Money, New Startline
JP Morgan was slated to bankroll the Super League in 2021—time for a fresh reset! “We’ll start from scratch,” he proclaimed.
Uefa’s Inbox is Still Waiting
Reichart’s letter to Uefa President Aleksander Ceferin is in hand (urgent emoji style). Uefa is yet to respond, so isn’t any sense of drama for them either.
Bottom Line
Europe’s football might be feeling a tad cold right now, but clubs are seeking a new, more inclusive league that mixes the thrills of promotion, relegation, and less chance for stifling the dream‑big champions. So hold onto your scarves—there might be a new season in the making!
