Sushi King Spends Record $4.2 Million on Tuna at Tokyo’s New Year Fish Auction

Sushi King Spends Record .2 Million on Tuna at Tokyo’s New Year Fish Auction

Tokyo’s New Fish Market Makes a Splash

What Happened?

On the first pre‑dawn auction of the new year, a sushi mogul named Kiyoshi Kimura splashed 4.2 million S$ (about 333 million yen) for a colossal 278‑kg tuna that was caught off Japan’s northern coast. The fish is an endangered species, so its value was no surprise given the increase in premium demand.

Why the Bombshell?

  • Kimura’s bid doubled the previous auction record of 155 million yen set in 2013.
  • “I bought a good tuna,” he chuckled after the hammer fell, “the price was higher than originally thought, but I hope our customers will eat this excellent tuna.”
  • The auction—one of the most iconic moments of the year for sushi barons—kept the legendary ritual alive even after the move from Tsukiji to Toyosu.

From Tsukiji to Toyosu: The Big Move

TSUKIJI, the world’s biggest fish market, opened its doors in 1935 and was famous for its predawn auctions where buyers scoured hulking fish with flashlights, inspected immaculate tail cuts, and traded salty business notes.

In October, the noodle, fish, and shrimp empire relocated to Toyosu—a former gas plant a few kilometres east. The new marketplace boasts state‑of‑the‑art refrigeration, a larger space, and modern fire safety. “We have a lot of tuna here like we did in Tsukiji,” declared market official Yoshihiko Otaki.

What Makes Toyosu a Big Deal?

While Tsukiji was past prime—outdated fire rules and sub‑par hygiene controls—the new market gives fresh, futuristic fish. However, the site’s soil was contaminated, so the authorities had to pour millions into cleaning, which delayed the transition.

Governor’s Good Vibes

Tokyo’s governor Yuriko Koike tipped her hat: “I sincerely hope this market will be loved by many people.” Her sweet words underlined that the fish market isn’t just a supply chain, it’s a cultural landmark.

Key Takeaways

  • Record‑setting tuna auction: 333 million yen for 278 kg of tuna.
  • Record doubles previous auction history.
  • New market meets modern standards—only hiccups remain.

And there you have it—Tokyo’s fresh fish, hitting the headlines, and a market that’s got something for the chefs and the casual samurai who love a good ocean morsel.