From Winged Lashes to Chart‑Top Hits: Pony is Stepping Into K‑Pop
Pony – the Korean beauty guru who keeps the lights of K‑Pop icons shining – isn’t just famous for slapping brush strokes on cheeks and eyeshadow. She’s now cracked the code to become a singer, and her move is already sparking buzz all over Instagram.
Trail‑blazing Numbers
- To kick things off, check this out: Pony has a 6.7 million follower army on Instagram (yeah, that’s on par with a handful of top K‑Pop stars).
- Her reach isn’t limited to selfies – fans tune into her YouTube channel where she chats about everything from product reviews to her newest ventures.
Collaboration with M.A.C: A Double‑Feature Launch
Pony’s agency broke the news on Sept 23 that she will drop a single, “Divine”, via a partnership with the cosmetics giant M.A.C Cosmetics. The track is expected to be a gospel‑inspired banger that showcases her confidence and charisma.
But that’s not all. The M.A.C × Pony collaboration also includes an all‑inclusive makeup line: an eyeshadow palette, synthetic lashes, and a skin‑finish powder. Everything will be available worldwide Oct 1.
Behind the Scenes
Pony teased the project last month on her channel with what looked like a legitimate music video, but what a surprise when she added the “song is coming” overlay! If you’ve ever wondered how she got from polishing eyeshadow to producing a single, this is the answer.
In the video description, Pony mentioned:
“I’ve been brewing this collab since 2016. We only settled on the concept in December 2018 and took a leap to film in April this year.”
So, while she’s worked with a host of beauty brands, this will mark her first ink into the music scene.
Why It Matters
- It shows how Korean beauty influencers can reinvent themselves and build a brand that spans beyond cosmetics.
- Fans get to see Pony’s versatility – whether they’re after the “Divine” melody or a killer eyeliner look.
- Her global platform may catapult her into the cross‑cultural conversation between beauty and pop culture.
Keep an eye out for the single release, and don’t miss the next set of beauty tutorials that are sure to keep you on the cutting edge of K‑Beauty trends.
