Song Hye‑kyo: The 12th‑Ranked Money‑Making Marvel of Korea
The 39‑year‑old star is raking in the cash—each drama episode knocks $42,000 off her bank account, and a single product endorsement can bring in a whopping 900 million won (about $1.05 million). Her Instagram takes the prize even higher: a single sponsored post earns a cool 540 million won.
Who’s Up There?
- BTS – 13 ads, 62 billion won.
- Kim Soo‑hyun – 17 deals, 30 billion won.
- Jun Ji‑hyun – 20 billion won (2013).
- Gong Yoo – 15 deals, 17.2 billion won.
- Son Heung‑min – 15.6 billion won.
Why Hye‑kyo’s Brand Choices Matter
She’s picky—only four deals in 2024, totalling about 3.6 billion won. The actress doesn’t jump on every brand; she’s got standards that keep her image shiny and her earnings soaring.
What’s On Her Plate Next?
Right now, she’s shooting the rom‑com “Now, We Are Breaking Up” with co‑star Jang Ki‑yong, getting fans rapt with a brand‑loving, heart‑breaking drama.
Feel the Craze
Hye‑kyo’s reputation as a top‑tier ambassadorship wizard only grows as fans watch her finesse both the screen and the marketing stage—proof that star power still pays off in South Korea like nothing else.
