Victoria’s Secret Embraces New Wave with Trans Model Spotlight
Hey fashion lovers, break out the glitter and spotlights—Victoria’s Secret is shaking up its runway vibe by signing Valentina Sampaio, the first transgender model to grace its catalog. This move comes as the iconic lingerie giant looks to revive a brand that’s been slumping amid rising demand for more affordable, comfy bralettes and sports bras.
Why This Is a Game‑Changer
- Fresh Face, Fresh Perspective: Valentina, a Brazilian star with covers on Vogue Paris, Vogue Brasil, and Elle Mexico, brings a colorful, sincere voice to a line once famous for its rainbow‑shimmering bras and soaring “angel” wings.
- Instagram Slideshow: She recently shared a backstage snap in a pristine white dressing gown, captioned with hashtags like #diversity, #new, #vspink, and the hashtag-laden hashtag #campaign—a nod to “Pink,” the brand’s youth‑centric tag launched back in 2002.
- Corporate Shakeup: On the same weekend, L Brands’ long‑time chief, Ed Razek, announced his retirement, which came after a storm of criticism over his controversial remarks that he’d skip trans or plus‑size models because the show is “a fantasy.”
Reinventing the Runway
L Brands and Victoria’s Secret have gone silent on the new contract—no official comment—but insiders say Valentina’s signing signals a pivot toward a more inclusive narrative. The brand has also hinted at reimagining its annual fashion show after it faced accusations of sexism and warnings that viewers could seriously dip.
Executive Voices
- Les Wexner: The L Brands CEO chimed in, saying, “There’s hardly anyone like Ed’s drive and talent.” He stamped confidence in the teams, talent, and products while looking forward to evolving the brand.
- Victoria’s Secret: Their own statement praised Valentina’s “journey to embrace who they really are,” calling her a model who inspires and respects the LGBT community.
In short, the lingerie fashion house is ducking into a future where everyone feels seen—будильник: not just for the X-ray-hungry runway star but for all who resonate with their story. If you’re ready to see a brand that’s more than just silver stickers and velvet wings, get ready for a refresh that’s ready to sparkle in the real world.
