Tesla’s Latest Thriller: Red Short Shorts & Musk’s Witty Response
After punching Toyota in the autocenter and smashing quarterly delivery goals, Tesla’s CEO Elon Musk decided to throw a playful curveball at doubters—by selling a limited‑edition pair of red satin shorts.
The “Short Shorts” (Yes, That’s a Joke)
Musk waved his signature sarcasm grill as he posted a tweet on Sunday: “Limited edition short shorts now available.” The memo is the kind of brand‑new merch that always sparks conversation.
- Gold trimming that screams “luxury.”
- A cheeky “S3XY” spell‑out on the back, made up of Tesla’s own model names.
- Price tag: $69.420 (or S$100).
That number isn’t just random—think of Musk’s 2018 “take us private for $420” tweet, a nod to the marijuana lingo that landed him in hot water with the SEC and forced him to step down as chairman. Now, who wouldn’t buy a pair of shorts with a subtle $420 reference?
Why the Shorts Matter
While the shorts represent a marketing PR stunt, they echo Tesla’s skyrocketing momentum: its shares have nearly tripled to over $1,200 this year. In Q2, the company sold more than 90,000 vehicles, breaking a trend where other automakers’ sales fell during COVID‑related lockdowns.
Product description reads: “Run like the wind or entertain like Liberace—enjoy exceptional comfort from the closing bell.” Shipping time? 2‑4 weeks.
What’s Next?
With quarterly earnings slated for release this month, analysts are bracing for the possibility of four straight quarters of profit—a historical first for Tesla. Musk’s “short shorts” will likely continue to get people talking, if not rolling.
