Coach Singapore’s Trend‑Tastic Transformation
In a world where even your pet can strut the runway, Coach Singapore is turning its shop‑floor crew into the next social‑media superstars.
From “Soldier” to Star
Last year, the brand launched an open call in China to snag sales folks who were curious about a fresh gig. Fast forward to June – the Singapore branch has nine retail warriors now sporting shiny “Key Opinion Leader” badges.
What the KOL Badge Means
Think of it as a promotion boost: it’s not just dealing with cash registers anymore. It’s all about very public speaking, styling like you’re at a runway show, and whipping out posts that speak to both VIPs and everyday clients.
Campaigns That Made Heads Turn
- Lunar New Year – golden vibes that made customers want to pop the champagne.
- Coach x Champion – a mash‑up that let sport meets style go hand‑in‑hand.
Want to get up close and personal with these in‑house influencers? Scroll down and meet them in a way that’s as real as they are.
Nadia (@thduo_)
Nadia started working for Coach from the age of 17 and has a penchant for styling. She’d even describe herself as a “savage” TikTok user.
Joanna Ong (@joan_naong)
https://www.instagram.com/p/CMtRmeuAryP/?utm_source=ig_web_copy_link
A member of the Coach family for two years now, Joanna enjoys taking pictures and editing videos in her spare time and loves everything to do with makeup, baking and working out.
Henry (@chenrykw)
Working at Coach for a little over a year, Henry’s keen interests lie in sports and food. His dream is to travel the world and immerse himself in different cultures.
Wendy (@wwwtianyun)
She has about two years of experience working at Coach under her belt. Besides being a fan of detective novels, she’s also enjoys outdoor activities like hiking and mountain climbing.
Hazmi (@hazmigasali)
Meet the “Plant‑Powered Fashion Guru” Who’s Been Crushing It for Two Years
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These are the facts in one quick‑look snapshot:
- Who it is: A self‑proclaimed fashion junkie and proud plant dad.
- What they’re doing: Full‑time creative boss at an up‑and‑coming brand.
- How long: Roughly two years of hard work, high‑style hustle, and a lot of succulent care.
Why You Should Get Excited
Picture someone who wears a runway‑ready wardrobe while watering a pair of ficus at the same time. That’s this fashion‑plant hybrid—always ready to drop new looks and a fresh burst of greenery.
They’ve turned “plant dad” from a cute hobby into a hands‑on approach to sustainability. Because fashion and eco‑fabulousness can swirl together like a chic bouquet.
Soundbite: It’s All About Balance
“I love the rhythm: a new outfit, a newly potted plant. Both keep me grounded—one colors the world, the other keeps the world green.”
Ready to keep tabs on their next design drop and next plant pick? Follow them on the brand’s feed for daily inspiration, a few sweat‑pants moments, and proof that style can bow to nature.
Wei Hao (@thduo_)
This sneaker Stan and skincare junkie has been working for Coach for the past three years.
Wai Yee (@nnneveahhhhh)
Wai Yee, who has worked at Coach for about three years, describes fashion, movies and photography as her favourite things.
Afiq (@a_f_y_q_jjang)
Afiq has spent about five years at Coach and possesses an adventurous streak when it comes to dressing up.
This article was first published in Female.
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