India’s Tinder Launches a New “My Move” Feature to Empower Women
In a bold step toward giving women more control, Tinder has flipped the script in India with a pilot that lets women send the first message in a heterosexual match. The tweak, dubbed “My Move”, lets a woman decide whether she wants to be the one to start a conversation—once both parties have mutually swiped right.
Why the Change?
- Women are clamoring for an app that feels less like a dating maze and more like a safe space.
- Last year, India reported thousands of sexual-violence cases, prompting serious worries about online safety.
- In bustling metros like Bengaluru and Mumbai, a surge of young, affluent users has turned Tinder into Asia’s top love‑app.
“We’re a platform based on mutual respect, consent, and choice,” says Taru Kapoor, Tinder’s India GM. “Here, whoever wants to chat can push the button. You’re in the driver’s seat.”
How the Feature Works
Under the new setting, women can toggle a protection switch:
- Only women with the switch on can initiate messages.
- Boys still swipe right as usual.
- Both parties must confirm a match first.
It’s a clever nod to Bumble, which already restricts men from texting first. But here, it’s all about confidence—and a bit of fun.
Will It Go Global?
Tinder has been testing the kit for months. If the rollout proves a hit, the “My Move” button might soon appear on screens worldwide.
In a world where arranged marriages still dominate and dating culture often feels like a risky game, Tinder’s move could be a game‑changer—especially for women who want to say “yes” on their own terms.
Bottom Line
It’s simple: swipe right, match, then the control comes to the woman if she’s in “My Move” mode. A small tweak that could pack a huge punch for safety, agency, and a splash of Aussie‑style humor.
