Twitter’s Ad Shoes Are Getting a Fresh Coat of Paint
On October 12, Twitter rolled out a snazzy bundle of ad upgrades that are poised to support a future e‑commerce boom. Think of it as the company’s way of saying: “Let’s put the ‘deal’ in disruption.”
Why the Buzz is All About Performance Ads
- Only 15 % of Twitter’s revenue came from performance advertising a year ago.
- These ads directly drive sales—almost like a digital door-to-door salesman.
- Goal: double yearly revenue by 2023 (after the price‑tag-eye‑catching Twitter ship).
What’s New? (And Yes, It’s That Cool)
- In‑App Downloads Allowed – Users can now hit “Download” right from a game ad, without sailing out of Twitter. Less scrolling, more fun.
- Slideshow Ads That Split the Action – A single ad can now point to multiple sites. West Elm? Target? You get it—19 % more clicks for campaigns that want web traffic.
- Brainy Algorithm Overhaul – Twitter’s algorithm now pops an ad to a broader audience at the campaign’s start, getting a better sense of who actually thinks about the product.
- Better Click‑Throughs – After these changes, campaigns that snag at least five downloads saw a 36 % lift.
Quotes from the Decision‑Makers
Kamara Benjamin, group product manager (yes, she tells us the inside scoops), says:
“Performance ads are a massive opportunity that’s still largely untapped for us.”
“All this will funnel users into apps, websites, and products they actually want—like a friendly, personal concierge for your shopping list.”
Moving Forward With a May‑be Shopping Cart
Twitter’s next big play is enabling brands to sell directly through the platform. The brand‑ad tweaks and algorithmic sharpening marked the first stride toward this future. As the company tunes its ad tech and nudges customers toward conversions, the hope is that Twitter can graduate from ad‑antenna to e‑commerce hub.
So, keep your thumbs ready—Twitter is loading the next generation of ads that’ll make you click, buy, and maybe even stand up because you’ve discovered exactly what you needed while scrolling. #RetailRevolution #TwitterAds #ClickHereDontMissMe
