K‑Pop Meets the Future of Drive: BTS + Hyundai Roll Out the “Yet to Come” Video
In a dazzling mash‑up that feels like a movie soundtrack and a street‑style runway, BTS dropped the “Yet to Come (Hyundai Ver)” music video, collaborating once more with Hyundai. If you’re wondering what’s so special, it’s not just the star power – this is a whole‑hearted push for global unity, footie fun, and the promise that our planet’s future can be driven in style.
Why this crashes both sides of the convo
- Music link: The track is a slick British rock remix of BTS’s “Yet to Come (The Most Beautiful Moment)” – a cue that the group seriously loves remix culture.
- Visual flair: In the video, you’ll see a kaleidoscope of people from around the world playing football, laughing, and stowing their girl‑guts in Hyundai’s state‑of‑the‑art electric cars.
- Vehicle showcase: Watch Ioniq 5 zoom through city streets, followed by the soon‑to‑be‑released Ioniq 6, blending futurism with hustle‑city vibes.
From the CEO’s Playbook: Hyundai’s Earth‑Friendly Hats‑Off
“Through the World Cup campaign with BTS, we hope to create an opportunity for people all over the world to unite towards one goal of sustainability and cheer each other up,” shares Jaehoon Chang, President and CEO of Hyundai Motor Company.
Hyundai’s “Goal of the Century” campaign aims to hit carbon neutrality across production and operations by 2045. That’s no small feat – but the brand is slotting out a global musical lounge and a football field to make that journey feel almost fun.
BTS isn’t the only star on the field
Team Century is the name for the squad of ambassadors that will champion sustainability from March to the end of 2022. In addition to BTS, we’ve got:
- Former England national team legend Steven Gerrard
- Denmark’s own star Nadia Nadim – who’s both a top‑level player and a surgeon
All working to keep the world happy, the earth greener, and stakes high.
Bonus Fun Fact
While you’re watching that electricity‑powered soccer frenzy, remember that BTS are also releasing a cookbook of their favourite recipes. Talk about punting content across all mediums!
So, whether you’re a K‑pop fan, an electric‑vehicle enthusiast, or just in it for the football vibes, the “Yet to Come (Hyundai Ver)” video gives you a happy mix of music, movement, and a message that the future can be both fun and sustainable.
