Kim Kardashian West Tackles the “Kimono” Conundrum
Kim’s latest rant on Instagram and Twitter revealed a wardrobe nightmare: nearly two million shapewear pieces already stamped with the Kimono tag inside. The reality star, fearing a wasteful reprint, is now getting creative (and slightly desperate) to keep her line green while respecting cultural sensitivities.
1. The Hidden Branding Disaster
- After deciding to rebrand her line, Kim discovered every single garment had been printed on the inside with her former “Kimono” logo.
- That’s about two million pieces that can’t simply be tossed or ignored.
- She’s determined to find a solution that doesn’t rain on her eco‑friendly budget.
2. Comebacks & Come‑it‑runs
In a self‑farewelling video, Kim outlined four mind‑blowing attempts to hide the ill‑chosen name:
- Black square patch – a giant noir canvas that tries to eat the logo for breakfast.
- Logo removal – a daring strip‑away that isn’t always as clean as it sounds.
- Full‑length fabric cover – a swoop of the same colour as the garment, hoping to keep the design discreet.
- The minimalist “Kimono”‑only patch – a thin gauze that just hides the word and keeps the fabric nothing but just shading.
She admitted none of these were her favourite, but the thin patch had a gleam of optimism. “It’s barely a seam, and it looks like it might actually work,” Kim joked.
3. The Re‑Brand’s Longer Story
Kim opened up about how she chose “Kimono” in good spirits, unaware of the cultural pitfalls. “I didn’t think it through as well as I should have. But I had innocent intentions,” she confessed. “Let’s really listen. I love Japan and respect the place.”
4. A Promise of Progress
She’s now pledging to keep the world updated: “I’m working hard to figure out how to not be wasteful and change the name at the same time.” Stay tuned for her next breath‑taking update, and keep your eyes peeled for the ultimate creative fix.
