Skye’s Shoes and Ye’s “Crash‑Course” into the Office
*Picture this: a slick Stamford‑style swaggering foot‑wear mogul vs. a rapper who thinks he’s got backstage access at the office. The result? Ye gets escorted out.
- Skechers (US) says “No, thanks!” – The company stripped away any interest in continuing to work with the former Kanye West.
- “We don’t stand for hate.” – A quick statement that echoes the broader backlash over Ye’s recent anti‑Semitic remarks.
- Stairs, not backstage. – Ye showed up unannounced and uninvited, forcing the executives to pretty‑please escort him out of the La‑Cie corporate vault.
Why The Heat Is Burning Hot
*Yesterday’s exit happened when Adidas AG just ended its Yeezy partnership, and Gap Inc. (you remember the ‘Yeezy Gap’?） decided to pull the products straight from the shelves and shut down the website.
Now Skechers’ shares’ve nudged up by ~1% in after‑hours trading, bouncing back from a rough 10% drop on Wednesday. Yet the company still padded its Q2 sales forecast below Wall Street norms due to higher operating costs and a currency dip.
Key Takeaways
*- Ye’s brand mood‑swings have led to a cascade of brand exits.
- Companies are tightening their “hate‑speech” stance and walking away.
- Financial markets are reacting – a mix of surprise and cautious optimism.
What’s Next?
*We’ll keep an eye on the next move – whether Skechers will find a fresh talent partnership, or if Ye’s next creative venture will finally win a foothold in literal shoe‑in.
